Method 3

1. Complete Process

Target Company Find

↓

Company Qualification

↓

Decision-Maker Find

↓

Business/Content Research

↓

Email Address Find

↓

Personalization

↓

Cold Email #1

↓

Follow-up #1

↓

Follow-up #2

↓

Final Follow-up

↓

Reply / Call / Interview / Project

2. Which Companies to Email

Keep two primary segments for yourself:

A. SaaS Companies

Especially:

B2B SaaSAI SaaSMarketing SaaSSales SaaSHR SaaSCRMProductivity SaaSAnalytics SaaSFinTech SaaSDeveloper toolsE-commerce SaaS

B. Agencies

Especially:

Digital marketing agenciesSEO agenciesContent marketing agenciesSaaS marketing agenciesWeb development agenciesBranding agenciesPerformance marketing agenciesGrowth agencies

3. Company Size

For cold email, at the start:

Best target10–200 employees

Because:

The content team is not very large
The founder / marketing head is accessible
They may need outsourcing / freelance support
The hiring process can be relatively fast

Target very large companies later.

4. Whom Should You Email?

SaaS

Founder
Co-founder
CEO
Head of Marketing
VP Marketing
Marketing Director
Head of Content
Content Marketing Manager
Growth Lead

Agency

Founder
Co-founder
CEO
Managing Director
Head of Content
Marketing Director
Content Director

5. The Most Important Rule

Avoid sending cold pitches to generic company emails:

Avoid❌ info@company.com

Better✅ The decision-maker's professional email

WhyYour objective is to reach the decision-maker's inbox.

6. Prospect Research

Spend 3–5 minutes researching before sending. You only need to find out:

What does the company do?
Who is their target customer?
What is their current marketing/content focus?
Is there a specific content/copy opportunity visible?
Whom should you email?

7. How to Find Personalization

Any one strong observation from these is enough:

Homepage messagingLanding pagePricing pageBlogCase studyProduct launchNew featureLinkedIn activitySEO contentLead magnetEmail / newsletterNew market expansion

Keep it simpleYou don't have to audit the whole company.

8. Best Cold Email Formula

Subject

↓

Personal observation

↓

Problem / opportunity

↓

What you do

↓

Relevant proof

↓

Simple CTA

9. Subject Lines

No need for very fancy subject lines.

SaaS

Content idea for [Company] Quick idea for [Company] A copy idea for [Company] Content support for [Company] [Company] + content

Agency

Copywriting support for [Agency] Content support for your team Extra copywriting capacity Content support for client work

10. SaaS Cold Email — Main Template

SaaS Cold Email · Main Template

Hi [First Name],

I came across [Company] while researching [type of SaaS/industry] companies and spent some time looking through your website.

I noticed [specific observation].

I work in content and copywriting, with a focus on website copy, landing pages, SaaS content and conversion-focused messaging.

I thought I'd reach out because I could potentially help with [specific area].

Here are a few relevant samples:
[Portfolio Link]

Would you be open to a quick conversation if content/copywriting support is something you're considering?

Best,
Mohit

11. Making the SaaS Email More Powerful

Generic (weak)I can help with content.

Specific (much better)I noticed your homepage explains the product well, but the value proposition above the fold could be made more outcome-focused.

But be carefulDon't criticize. Your tone should be "opportunity" — not "your website is bad."

12. Example — SaaS

Suppose there's an AI SaaS company. You observed: product is good, website exists, blog is inactive, LinkedIn is active. You can write an email like this:

Worked Example · AI SaaS

Hi [First Name],

I came across [Company] while looking at AI SaaS products and noticed that you're actively sharing product updates and insights on LinkedIn.

I also noticed there may be an opportunity to turn some of those ideas into longer-form website content that can support organic search and product discovery.

I work in content/copywriting, including SaaS website copy, SEO content, landing pages and conversion-focused messaging.

A few relevant samples:
[Portfolio Link]

If you're looking to expand your content efforts, I'd be happy to discuss how I could support the team.

Best,
Mohit

13. A Different Approach for Agencies

Don't tell an agency "Do you have a copywriter vacancy?" Instead:

Angle"I can provide additional copy/content capacity for your client work."

Because agency workload is project-based.

14. Agency Cold Email

Agency Cold Email

Hi [First Name],

I came across [Agency] while researching digital marketing agencies working with [industry/type of clients].

I noticed that you offer [specific service], and I thought I'd reach out because agencies often need additional writing capacity when client workloads increase.

I work in content and copywriting, including website copy, landing pages, SEO content and conversion-focused messaging.

Here are a few relevant samples:
[Portfolio Link]

If you ever need an additional copy/content resource for client projects, I'd be happy to help.

Best,
Mohit

15. If the Agency Isn't Hiring

No problem. Your offer can be overflow / project support. Example:

Natural angle"If your team ever needs additional copywriting capacity during busy client periods…"

That sounds very natural.

16. If the Company Is Hiring

If you find a vacancy on the company's website/LinkedIn, the email becomes even stronger:

Hiring-Company Email

Hi [First Name],

I came across your opening for [Job Title] at [Company] and wanted to reach out directly.

My background is in content and copywriting, with experience in [2–3 relevant areas].

The role particularly caught my attention because [specific reason].

I've included my relevant portfolio here:
[Portfolio Link]

And my resume:
[Resume Link]

I'd be happy to discuss how my experience could fit the role.

Best,
Mohit

ResultThis becomes both an application + direct outreach.

17. If There's No Vacancy

This is the biggest advantage of cold email. You'll do speculative outreach.

Speculative Outreach · No Vacancy

Hi [First Name],

I came across [Company] and spent some time looking through your website and content.

I noticed [specific opportunity].

I work in content and copywriting, particularly website copy, landing pages, SaaS content and conversion-focused messaging.

I thought there could be an opportunity for me to support [Company] with this type of work, either on an ongoing basis or for specific projects.

Relevant samples:
[Portfolio Link]

If this is something you're open to exploring, I'd be happy to have a quick conversation.

Best,
Mohit

18. The Most Powerful Cold Email — Mini Audit

For 3–5 prospects/day you can give a small observation. Example:

Observation

I noticed your homepage currently leads with features before explaining the primary outcome.

Then:

Suggestion

I'd test leading with the customer outcome first.

Then:

Your work

I work on conversion-focused website and landing-page copy.

ResultThis approach sets you apart from a normal job applicant.

19. Mini Audit Email Template

Mini Audit Cold Email

Hi [First Name],

I was looking through [Company]'s website and noticed one small opportunity on the homepage.

Currently, [brief observation].

I'd consider testing [brief improvement].

I work in website and conversion copywriting, so I thought I'd reach out directly rather than send a generic introduction.

A few relevant samples:
[Portfolio Link]

If improving website/landing-page conversion is on your roadmap, I'd be happy to discuss it.

Best,
Mohit

NoteDon't give away the whole free audit in the email. Give just enough value that the person gets interested.

20. Follow-up Strategy

A big part of cold email results comes from follow-ups. Don't send one email and drop it — but don't spam either.

Recommended cadence

Email #1 → Day 0

↓

Follow-up #1 → Day 3–4

↓

Follow-up #2 → Day 7–8

↓

Final Follow-up → Day 12–14

ThenStop after that.

21. Follow-up #1

Follow-up #1

Hi [First Name],

Just following up on my note below.

I'd be happy to support [Company] with website copy, landing pages, SaaS content or other conversion-focused writing if that's currently a priority.

Portfolio:
[Link]

Best,
Mohit

22. Follow-up #2 — Value Based

This shouldn't just be "Just checking in." Add something useful.

Value-Based Follow-up #2

Hi [First Name],

One additional thought after looking through [Company]'s content:

[One short, useful observation or idea.]

This is the kind of content/copy work I enjoy working on.

If useful, I'd be happy to discuss a few ideas for [Company].

Best,
Mohit

23. Final Follow-up

Final Follow-up

Hi [First Name],

I'll make this my last follow-up.

If content/copywriting support isn't a priority right now, no problem at all. I'd be happy to stay connected and reconnect in the future if the need comes up.

Here's my portfolio for reference:
[Portfolio Link]

Best,
Mohit

24. If They Reply — "Send Portfolio"

Send it immediately.

Your Reply

Hi [First Name],

Absolutely.

Here's my portfolio:
[Portfolio Link]

And here are a few particularly relevant samples:
[Sample 1]
[Sample 2]
[Sample 3]

I'd be happy to discuss any specific content/copywriting needs you have.

Best,
Mohit

25. If They Reply — "Are You Available?"

This is a strong buying signal.

Your Reply

Hi [First Name],

Yes, I'm available and would be happy to discuss the opportunity.

I'm open to both long-term remote roles and project-based work, depending on what [Company] needs.

Please let me know a convenient time to discuss the scope and requirements.

Best,
Mohit

26. If They Say "We're Not Hiring"

Don't take it as a rejection.

Your Reply

Hi [First Name],

Thanks for letting me know.

No problem at all. I'd be happy to stay in touch in case you need content or copywriting support in the future.

I'll keep following [Company]'s work as well.

Best,
Mohit

27. Checklist Before Sending an Email

Company

Correct company
Correct industry
Correct person
Correct email

Personalization

Company research
One specific observation
Relevant offer
Relevant portfolio

Email

Short
Clear
No unnecessary introduction
No huge paragraph
One CTA

28. Ideal Email Length

It's good to keep a cold email around 80–150 words.

A very long email with:

Company history — no
Your whole career — no
10 skills — no
Full portfolio description — no

…no.

GoalYour goal is to get a reply. Don't conduct the whole interview in the email.

29. What Should the CTA Be?

Weak"Please let me know if there are any vacancies."

Better"Would you be open to a quick conversation?"

For an agency:

CTA"If you ever need additional copywriting capacity, I'd be happy to help."

For SaaS:

CTA"If expanding your content efforts is on your roadmap, I'd be happy to discuss a few ideas."

30. Daily Sending Strategy

Don't do very high volume in the beginning.

Phase	Target
Week 1	5–10 personalized emails / day
Week 2 (if quality and deliverability are fine)	10–15 / day
Later	15–25 highly targeted / day

ObjectiveYour objective is not to send 1000 emails, but to generate relevant conversations.

31. Caution With a Fresh Gmail

If you're doing outreach from a new Gmail account, avoid suddenly sending too many cold emails. Increase volume slowly and:

Send relevant emails
Avoid addresses that would bounce
Remove invalid addresses
Avoid spam complaints
Respect unsubscribe / opt-out requests
Don't use misleading subject lines

For job outreachQuality > volume.

32. Prospect Sheet

Create a dedicated sheet:

Prospect Sheet Columns

Date | Company | Website | Industry | Employees | Person | Role | Email | Source | Observation | Email #1 | FU #1 | FU #2 | Final FU | Reply | Status

Status

Prospect Qualified Email Found Email Sent Follow-up 1 Follow-up 2 Final Follow-up Replied Interested Call Interview Project Rejected Not Now Future

33. Prospect Scoring

Score every company:

Signal	Score
SaaS / Tech	+2
10–200 employees	+2
Active marketing	+1
Active blog	+1
Hiring	+2
Founder / Marketing Head accessible	+1
Content opportunity visible	+2
Growing company	+1

8–12 → 🔥 Priority A 5–7 → 🟡 Priority B 0–4 → ⚪ Priority C

StartEmail A prospects first.

34. Keep Three Different Email Segments

Put your cold-email strategy into three buckets:

Segment	Who	Goal
A — Hiring	Company already hiring	Job interview
B — Growth	Company growing but no visible vacancy	Full-time / contract opportunity creation
C — Agency	Agency with client workload	Freelance / contract / ongoing copywriting work

ResultThis way one generic email doesn't go to everyone.

35. Your Best Positioning

Don't market yourself only as a Content Writer. Where relevant, position yourself as:

PositioningContent & Copywriter — Website, Landing Pages, SaaS & Conversion-Focused Content

This makes SaaS and agencies understand that you don't only write blogs.

36. Portfolio Strategy in Cold Emails

Keep one main portfolio link:

Main Portfolio Structure

Portfolio
│
├── Website Copy
├── Landing Pages
├── SaaS Copy
├── SEO Content
├── Email Copy
└── Case Studies

But don't send everything in the email. If it's a SaaS company:

SaaS companySaaS sample + Landing page + Website copy

If it's an agency:

AgencyWebsite + Landing page + SEO / content

RuleRelevant samples > More samples

37. The Biggest Cold Email Mistakes

"Dear Sir/Madam" — find the name.
"I am desperately looking for a job" — never.
500-word email — no.
Generic mass email — avoid.
Only praising the company — show value.
10 portfolio links — 2–3 relevant samples are enough.
Not following up — a mistake.
Sending the same email every day — spam-like behavior.

38. How to Combine the Three Methods

Now you have three systems:

Method	Core approach
Method 1	LinkedIn Job → Apply → Recruiter Outreach
Method 2	Target Company → Founder/Hiring Manager → LinkedIn Outreach
Method 3	Target Company → Decision Maker → Cold Email

Best practiceRunning them as one integrated system rather than separately is the best approach.

39. Example — One SaaS Company

Suppose you've identified Company X.

Method 1

If there's a Content Writer vacancy:

Apply→Recruiter message

Method 2

Founder / Marketing Head:

LinkedIn personalized outreach

Same company's Marketing Head's professional email:

Personalized cold email

Now for one company you have three legitimate touchpoints:

ApplicationLinkedInEmail

But rememberDon't copy-paste the same message into all three places. Keep each channel's message different and natural.

40. Your Complete Cold Email Funnel

TARGET COMPANY

↓

QUALIFICATION

↓

DECISION MAKER

↓

EMAIL ADDRESS

↓

RESEARCH

↓

PERSONALIZATION

↓

EMAIL #1

↓

3–4 DAYS WAIT

↓

FOLLOW-UP #1

↓

3–4 DAYS WAIT

↓

FOLLOW-UP #2

↓

5–7 DAYS WAIT

↓

FINAL FOLLOW-UP

↓

RESPONSE

YESCALL

NONURTURE

↓

INTERVIEW

↓

JOB

41. Your Starting Target

In the first month:

Frequency	Target
Daily	5–10 highly personalized cold emails
Weekly	25–50 prospects
Monthly	100–200 carefully selected prospects

But more important than quantityPersonalization + Relevant Portfolio + Follow-up

42. The Final 3-Method Job-Hunting System

Method	Daily Target	Main Person	Primary Goal
LinkedIn Apply + Recruiter	5–10	Recruiter/HR	Existing vacancy
Founder/HM Outreach	5–10	Founder/HM	Hidden opportunities
Cold Email	5–10	Founder/Marketing Head	Create opportunity

Starting target15–30 quality outreach actions / day

Do this rightDo these as targeted outreach, not automated spam.

Your most important positioning

In all three methods, your message should be based on this one core idea:

Core positioning"I don't just write content. I help SaaS companies and agencies communicate their value, attract the right audience, and convert attention into action through website copy, landing pages and content."

ResultThis positioning makes you a valuable Content + Copywriting candidate — not just a generic Content Writer applicant.