Method 2 — Founder / Hiring Manager Direct Outreach

1. Complete Process

Target Company Find

↓

Company Research

↓

Founder / Hiring Manager Find

↓

LinkedIn Profile Research

↓

Personalization Point Find

↓

Connection Request

↓

Connection Accepted

↓

Personalized Pitch

↓

Portfolio

↓

Follow-up #1

↓

Follow-up #2

↓

Conversation / Interview

2. Which Companies to Target

You don't have to contact every company. Your ideal target:

🥇 B2B SaaS Companies

CRMProject management softwareHR software Marketing softwareSales softwareAI SaaS Productivity toolsFinTech SaaSDeveloper tools Analytics platforms

🥈 Marketing Agencies

SEO agenciesDigital marketing agenciesContent agencies Performance marketing agenciesWeb development agencies Branding agenciesSaaS marketing agencies

🥉 Startups

Especially ones that:

Have 10–200 employees
Have a founder active on LinkedIn
Are a growing company
Are doing content marketing
Have a blog / resources on the website
Post regularly on LinkedIn

3. Correct Company-Size Target

In the beginning, don't make very large companies your primary target.

Best range10–200 employees

Why? Because in small companies the distance is short:

Founder→Marketing Head→Content Team

While in a large company it could be many more layers. So founder outreach is more practical at smaller organizations.

4. How to Find Target Companies

Search on LinkedIn — click any to copy:

SaaS companies B2B SaaS AI SaaS Marketing agency SEO agency Content marketing agency

You can also search on Google:

B2B SaaS companies hiring content writer SaaS startups India AI startups hiring content

ImportantBut once you find a company, it's essential to identify the decision-maker on LinkedIn.

5. How to Qualify a Company

Before outreaching, spend 2–3 minutes researching. Check these 7 things:

Check	Good sign
Website	Professional
Blog	Active
LinkedIn	Regular content
Company size	10–200
Growth	Hiring / expansion
Content	Content-heavy
Founder	LinkedIn active

Lower priorityIf a company's website is poor, there's no content, and the founder is also inactive — lower its priority.

6. The Most Powerful Signal

You are looking for a content / copywriting opportunity, so find companies that already have:

BlogLanding pagesProduct pages LinkedIn contentCase studiesEmail marketing Lead magnetsResources

MeaningThe company already believes in content. It's easier to convince such a company that it needs a copywriter.

7. How to Find the Founder

Open the company's LinkedIn page. Then go to People, or search on LinkedIn:

[Company Name] founder [Company Name] CEO

8. Besides the Founder, Whom to Target

For SaaS

Founder / Co-founder
CEO
Head of Marketing
VP Marketing
Marketing Director
Content Marketing Manager
Head of Content
Growth Marketing Manager

For Agency

Founder
Co-founder
CEO
Managing Director
Head of Content
Content Director
Marketing Director

9. Whom to Contact First

Small company — 10–50 employees

Founder / Co-founder — first priority.

Medium company — 50–200

Head of Marketing / Content Manager — first priority. You can also do founder outreach as secondary.

200+ employees

Instead of founder outreach, prioritize Hiring Manager / Marketing Head / Recruiter.

10. Founder Profile Research

Open the founder's LinkedIn profile. Look at:

Recent postsCompany announcementProduct launch FundingHiringNew market New featureContent strategyWebsite changes Marketing activity

Keep it simpleYou only need one personalization point.

11. The Easiest Personalization Formula

FormulaI noticed X → This made me think Y → I can help with Z

Example

I noticed you're expanding your content around AI automation. I thought there may be an opportunity to strengthen the website and conversion-focused content around those topics.

This is far better than the generic "I love your company".

12. First Message to the Founder

Don't put a big pitch in the connection request.

Copy-Paste · Connection Request

Hi [Name], I came across [Company] while researching B2B SaaS companies and really liked what you're building around [specific product/problem]. I work in content and copywriting, so I'd love to connect.

13. If the Connection Is Accepted

Don't send the pitch immediately. If possible, message after a few hours or the next day.

Main Pitch Template

Hi [Name],

Thanks for connecting.

I was looking through [Company]'s website and noticed [specific observation].

I work in content/copywriting, particularly around website copy, landing pages, SaaS content and conversion-focused messaging.

I thought there may be an opportunity to help with [specific area — e.g. landing pages/blog/content/website messaging].

Here are a few relevant samples:
[Portfolio Link]

If you're planning to expand your content or marketing efforts, I'd be happy to discuss how I could contribute.

Best,
Mohit

14. An Even Stronger Version

If you've researched the company well, this approach is more powerful.

Strong Version

Hi [Name],

I was checking out [Company] and noticed that you're [specific observation — e.g. expanding into X / launching Y / publishing more content].

One thing that stood out to me was [specific website/content observation].

I work in content and copywriting, and I help with areas like website copy, landing pages, SaaS content and conversion-focused messaging.

I put together a few relevant samples here:
[Portfolio Link]

If content is something you're looking to strengthen, I'd be happy to explore whether I could help.

Best,
Mohit

Why it worksIt doesn't look like a generic job application. It looks like a business conversation.

15. If a Job Opening Is Visible, Change Strategy

If the founder's company already has a post like "We're hiring a Content Writer" — this becomes even easier.

Job-Opening Strategy Message

Hi [Name],

I saw your post about hiring a [Job Title] for [Company].

I've applied / am planning to apply for the role, and I also wanted to reach out directly because my background aligns closely with the work you're looking for.

I have experience with [2–3 relevant skills], and here are some relevant samples:
[Portfolio Link]

Would be happy to discuss the role if you think my background could be a fit.

Best,
Mohit

16. If There's No Vacancy

This is the biggest strength of this method. You won't say "Do you have any job?" — you'll say "I noticed an opportunity where I could help."

No-Vacancy Message

Hi [Name],

I came across [Company] while researching growing SaaS companies and spent some time looking through your website.

I noticed you're doing a lot around [specific area], and I think there may be an opportunity to strengthen [website copy / landing pages / SEO content / conversion messaging].

I work in content and copywriting and would be happy to support this kind of work.

Here are a few relevant samples:
[Portfolio Link]

If this is something you're considering, I'd be happy to have a quick conversation.

Best,
Mohit

17. The Most Important Rule — Don't Sell "I Need a Job"

Your message must not be "I need a job." Your positioning should be "I can solve a content/copy problem for your company."

WeakI'm looking for a content writing job.

StrongI noticed your landing page could communicate the product's value proposition more clearly. I work on conversion-focused website and SaaS copy and would be happy to help.

The difference is huge.

18. 10 Sources of Personalization

Before messaging a founder, find at least one of these:

Recent LinkedIn postNew productNew feature FundingNew marketNew landing page Blog activityHiring activity Product positioningCompany growth

19. Using a Founder's Recent Post

Suppose the founder wrote: "We're expanding into the US market." Your message:

Recent-Post Message

Hi [Name],

I saw your recent post about [Company]'s expansion into the US market.

As you expand, I imagine website messaging, landing pages and content will become increasingly important for communicating the product clearly to a new audience.

I work in content/copywriting with a focus on website, SaaS and conversion-focused copy.

Here are some relevant samples:
[Portfolio Link]

If content support becomes useful during the expansion, I'd be happy to help.

ResultThis is extremely personalized.

20. Follow-up #1

If no reply — after 4–5 business days:

Follow-up #1

Hi [Name], just wanted to follow up on my message regarding content/copywriting support for [Company].

I'd be happy to help with website copy, landing pages, SaaS content or other conversion-focused content if that's something you're currently working on.

Portfolio: [Link]

Thanks!

21. Follow-up #2

Still no reply — after 5–7 days:

Follow-up #2 · Final

Hi [Name],

One last follow-up from my side.

If content/copywriting support isn't a priority right now, no worries at all. I'd still be happy to stay connected and reconnect if the need comes up in the future.

Best,
Mohit

RuleAfter this, stop.

22. Founder Replies — "Send Me Your Resume"

Your Reply

Absolutely, [Name].

Here's my resume:
[Resume Link]

And here's my portfolio with relevant content/copywriting samples:
[Portfolio Link]

Happy to provide any additional samples if needed.

23. Founder Says — "Tell Me More"

This is a very good signal. Don't write a 5-paragraph story. Structure it:

Current experience

+

Relevant skills

+

Relevant result / work

+

Portfolio

+

Availability

Copy-Paste · Tell Me More

Sure.

I work in content and copywriting, with experience across website copy, landing pages, SEO/content and conversion-focused messaging.

My strongest interest is working with SaaS, technology and growth-focused companies where content directly supports acquisition and conversion.

Relevant samples:
[Portfolio Link]

I'm open to both full-time and long-term remote opportunities.

Happy to discuss what you're currently looking for at [Company].

24. Founder Asks — "Freelance or Full-Time?"

Your Reply

I'm open to both.

My preference is a long-term full-time/remote role, but I'm also open to starting with a project or freelance engagement if that makes more sense for the company.

I'd be happy to discuss whichever arrangement works best for [Company].

25. If the Founder Says "We Aren't Hiring"

That doesn't mean the conversation is over.

Your Reply

Understood, thanks for letting me know, [Name].

I'd still love to stay connected. If you need support with website copy, landing pages, SaaS content or content strategy in the future, I'd be happy to help.

Best,
Mohit

Then maintain the connection.

26. Founder Pitch for an Agency

For agencies your angle should be different. Tell them:

Agency angle"I can help your team handle additional client content/copy workload."

Agency Pitch Template

Hi [Name],

I came across [Agency] while researching growing digital/marketing agencies.

I noticed you work with brands across [industry/service if relevant]. I work in content and copywriting, including website copy, landing pages, SEO content and conversion-focused messaging.

I thought I'd reach out because agencies often need reliable writing support when client workloads increase.

Here are some samples:
[Portfolio Link]

If you ever need an additional copy/content resource for client work, I'd be happy to connect.

Best,
Mohit

27. Pitch for a SaaS Founder

SaaS Pitch Template

Hi [Name],

I came across [Company] while researching B2B SaaS companies and spent some time looking through your website.

I noticed [specific observation].

I work in SaaS/content copywriting, particularly website copy, landing pages, product messaging and conversion-focused content.

I thought there could be an opportunity to support [Company] as you continue to grow your content and acquisition efforts.

Relevant samples:
[Portfolio Link]

Would be happy to connect if this is something you're working on.

28. How Many Founders Should You Contact?

Daily5–10 highly targeted people — that's it.

Don'tSending the same generic message to 100 founders will spoil this strategy.

29. Daily Workflow

Time	Action
30 min	Find new companies
30 min	Research companies
20 min	Identify founder / hiring manager
30 min	Write personalized messages
10 min	Follow-ups

TotalAbout 2 hours / day.

30. Weekly Target

Start with:

25–40 companies / week
25–40 decision-makers / week

NoteBut maintain quality.

31. Tracking Sheet

Keep a separate sheet for this method:

Tracking Sheet Columns

Date | Company | Website | Industry | Employees | Person | Role | LinkedIn | Observation | Message | Follow-up 1 | Follow-up 2 | Response | Status

Status

ResearchingReadyConnection Sent ConnectedMessage SentFollow-up 1 Follow-up 2RepliedInterested CallInterviewProject RejectedNot HiringFuture

32. Lead Scoring System

Score every company (use the tool above):

Signal	Score
SaaS / Tech	+2
10–200 employees	+2
Active LinkedIn	+1
Active blog	+1
Hiring	+2
Recent growth	+1
Founder active	+1
Content-heavy business	+2

8–12 → 🔥 High Priority 5–7 → 🟡 Medium Priority 0–4 → ⚪ Low Priority

33. Who Are the Best Prospects?

An ideal prospect would look like this:

B2B SaaS

+

30–100 employees

+

Founder active on LinkedIn

+

Company growing

+

Active marketing

+

Website has content

+

No obvious large content team

Gold prospectThis is your gold prospect.

34. Whom NOT to Message

Random employees — avoid
Interns — avoid
Unrelated developers — avoid
Customer support — avoid
Sales representatives — avoid
People who clearly don't influence hiring — avoid
Founders of completely unrelated companies — avoid

PrincipleYour time should go to decision-makers.

35. The Biggest Mistake in Founder Outreach

GenericHi, I am a content writer looking for opportunities. Please let me know if you have any vacancy.

BetterI noticed you're expanding your SaaS product into X. I work on SaaS website and conversion copy and thought I could potentially help with that expansion.

The second message shows a problem solver, not a job seeker.

36. Golden Formula of This Method

FormulaResearch → Observe → Personalize → Offer Value → Portfolio → Follow-up

Not:

NotFind Founder → Ask for Job

37. Your Complete Founder Outreach Funnel

TARGET COMPANIES

↓

Company Qualification

↓

Founder / HM Find

↓

Profile Research

↓

Find Personalization

↓

Connection Request

↓

Accepted?

NO → Follow-up

YES → Personalized Pitch

↓

Portfolio

↓

Follow-up #1

↓

Follow-up #2

↓

Conversation / Call

↓

Interview / Project

↓

JOB

Daily5–10 good companies / people every day. For each person: Company Research → Founder/HM → Personalization → LinkedIn Outreach → Portfolio → Follow-up. That's the complete Method #2 system.

Method 2 — Founder / HiringManager Direct Outreach

1. Complete Process

2. Which Companies to Target

🥇 B2B SaaS Companies

🥈 Marketing Agencies

🥉 Startups

3. Correct Company-Size Target

4. How to Find Target Companies

5. How to Qualify a Company

6. The Most Powerful Signal

7. How to Find the Founder

8. Besides the Founder, Whom to Target

For SaaS

For Agency

9. Whom to Contact First

Small company — 10–50 employees

Medium company — 50–200

200+ employees

10. Founder Profile Research

11. The Easiest Personalization Formula

12. First Message to the Founder

13. If the Connection Is Accepted

14. An Even Stronger Version

15. If a Job Opening Is Visible, Change Strategy

16. If There's No Vacancy

17. The Most Important Rule — Don't Sell "I Need a Job"

18. 10 Sources of Personalization

19. Using a Founder's Recent Post

20. Follow-up #1

21. Follow-up #2

22. Founder Replies — "Send Me Your Resume"

23. Founder Says — "Tell Me More"

24. Founder Asks — "Freelance or Full-Time?"

25. If the Founder Says "We Aren't Hiring"

26. Founder Pitch for an Agency

27. Pitch for a SaaS Founder

28. How Many Founders Should You Contact?

29. Daily Workflow

30. Weekly Target

31. Tracking Sheet

Status

32. Lead Scoring System

33. Who Are the Best Prospects?

34. Whom NOT to Message

35. The Biggest Mistake in Founder Outreach

36. Golden Formula of This Method

37. Your Complete Founder Outreach Funnel

Method 2 — Founder / Hiring
Manager Direct Outreach